Rock it!
Promotion idea:
- Initiation of a high-reach and target group affine co-operation with Sinalco for the Blu-ray and DVD launch of Rock it! - the German teen musical by Disney.
- Under the motto "Rock it! rocks for You!" a home appearance of the band "Rock it!" was raffled.
Execution:
- High reach through call to action on bottles and bottle racks.
- "Money can't buy" price: private concert as main driver for promotion, very highly valuated price inside the target group.
Result:
- Creation of a cost-efficient promotion on the basis of a barter deal.
- Effective communication to the target group and high image transfer value through association with the well known and emotionally loaded Disney brand and the film title "Rock it!"
- 7.1 million bottle hangers and 930,000 rack stickers as well as trade flyers guaranteed enormous reach within the target group.
