Pirate tour to Singapore
Promotion idea:
- Large online based video contest including user voting and big event tour.
- Call to action on the occasion of the DVD sales start of "Pirates of the Caribbean III" for maximum attention and additional sales for Disney.
Execution:
- Joint call to action by brand partners.
- Sent in videos were presented in a user voting on the promotion web site.
- The 9 best pirate videos won a trip to Singapure and were acompanied by a TV crew.
- In Singapore the best pirate was chosen through a series of pirate adventures, staged by the brand partners.
- The grand finale: award ceremony on board of a junk in the waters infront of Singapore.
Result:
- Over 50 million contacts
- Promotion trailers on Pro Sieben
- The finale was aired on broadcaster Kabel 1
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