Experience Days / Recreational Fun
Promotion idea:
- Execution of a national loyalty promotion for additional purchase impulse to increase sales during the hot months of summer.
- Ferrero Experience Days - if you buy a Ferrero product you will optain access to German amusement parks at a reduced entrance price!
Execution:
- Provision of over 100 amusement parks and leisure activities throught Germany
- Collection stamps on packaging.
- Attention grabbing teaser on packaging calling for action and directing to promotion web site. Mechanics was to be found on packaging backside.
- Creation of a promotion web site:
- Consumer is informed where to trade the collected points with our co-operaton partners.
- Presentation of partners on promotion web site.
- Consumer can trade in their points directly with co-operation partners!
Result:
- Online promotion web site with roughly 1 million unique users - in both years of the promotion
- Very successful promotion - repeated in 2009 in yet a bigger scale including event incentives by Jochen Schweizer, indoor playgrounds and wild life parks!
- Over 350,000 traded collection stamps.
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