Cooking Cup

Promotion idea:

Multi-level hobby chef cooking contest that successfully mixes the topics food and tourism.

Execution:

Call to action for the contest throughout all brand and media partners. Selection of best recipe participation.
20 regional cooking contests with professional juries and regional press attendance.
Big semi-final for the best regional teams with celebrity chef at Siemens show kitchen.
Finale as huge cooking event at touristic destination with high attention for the press.
Live product placement of all brand partner's products throughout the event series.

Result:

over 500 new teams signing up with their individual new recipe ideas each year on www.cookingcup.de!
regularily over 70 million contacts.
Press coverage in local, supraregional and national media.
Huge fan base, include vast newsletter database!
2012 will see the 10th aniversary of the Cooking Cup!

Promotion web site:

The Cooking Cup will also continue in 2012! If you want to become a brand partner, we are happy hearing from you!