For the Blu-ray and DVD launch of Rock it! - the German teen musical by Disney - we initiated a high-reach and target group affine co-operation with Sinalco, including a call to action on Sinalco's bottles and bottle racks.
On the Blu-ray and DVD launch of Pirates of the Caribbean III we called to action for an online video contest. Participants were asked to upload videos of themselves as pirates. The promotion site was directly embedded into German broadcaster Pro Sieben's web site. A voting mechanism allowed other users to vote for their favourite pirate video. The winners of the best videos where then sent to Singapore (where major parts of Pirates of the Caribbean III were actually shot) to experience real pirate adventure games!
