TVdirekt

On the Blu-ray and DVD launch of Pirates of the Caribbean III we called to action for an online video contest. Participants were asked to upload videos of themselves as pirates. The promotion site was directly embedded into German broadcaster Pro Sieben's web site. A voting mechanism allowed other users to vote for their favourite pirate video. The winners of the best videos where then sent to Singapore (where major parts of Pirates of the Caribbean III were actually shot) to experience real pirate adventure games!

In one of Germany's first multi-user online promotion game participants could penalty shoot-out against each other, collecting penalty shoot-out points. A participant needed to find an opponent online: one in the goal, one on the penalty position. The result of the shoot was reflected in points, 11 penalty kicks needed to be played. The final point score of these 11 games resulted in a price code. Before the promotion, a secret price code was drawn and deposited by a notary.