On the Blu-ray and DVD launch of Pirates of the Caribbean III we called to action for an online video contest. Participants were asked to upload videos of themselves as pirates. The promotion site was directly embedded into German broadcaster Pro Sieben's web site. A voting mechanism allowed other users to vote for their favourite pirate video. The winners of the best videos where then sent to Singapore (where major parts of Pirates of the Caribbean III were actually shot) to experience real pirate adventure games!
