EA Sports

In one of Germany's first multi-user online promotion game participants could penalty shoot-out against each other, collecting penalty shoot-out points. A participant needed to find an opponent online: one in the goal, one on the penalty position. The result of the shoot was reflected in points, 11 penalty kicks needed to be played. The final point score of these 11 games resulted in a price code. Before the promotion, a secret price code was drawn and deposited by a notary.

VOXTOURS, a popular travel magazine by German broadcaster VOX, called for action to become a California Reporter: participants needed to register on a branded online community where they were asked to put their abilities as travel reporter / blogger to the test. They have done this by solving predefined journalistic tasks. By using a combined system of user points by activity as well as a voting through the other community members, a team of reporters was identified and invited to a TV casting.