Types of Co-operations

Multi Brand Promotion Synergies

The advantages at a glance:

• One central topic
• One defined target group
• Affine brand partners
• 1-3 media partners (print, TV, radio and/or online)
• Multiple, parallel used marketing instruments

Single Brand Promotions ("Stand Alone")

The advantages at a glance:

• Promotion with one, individual brand partner
• One defined target group
• Equalization of efforts of both co-operation partners
• Win-win situation
• Positive image transfer