Fields of Co-operations

gateone initiates and conceptualizes manifold kinds of marketing and sales co-operations. Regarding their intensity and length, various types of co-operations can be executed.

gateone offers you know-how in the following fields of co-operations:

• Co-promotions

  Joint (PoS-) promotions of two or more brands - e.g. on-pack or bundle promotions. This includes placement in all avaliable sales channels of the co-operating partners if possible. → Generation of cross selling potential. Development of highly effective incentives through the integration of co-opration partners.

• Cross Selling

  Also called "sales co-operations". Reciprocal use of sales channels for effective generation of new target groups.

• Co-events

  Joint events or event series of two brands for a presentation of a mutual brand world.

• Co-referencing

  Two brands recommend each other.

• Co-advertising

  Shared advertising of two brands, retaining each brand's identity. Brands need to be carefully selected to remain comprehensible by the consumer.   

• Co-marketing

  Co-operation between a brand and a reseller or trade brand for joint communication and marketing efforts.

  Ingredient branding parts of a product are labled on the other brand to increase desire with the consumer.

• Co-branding

  Two or more renowned brands present a new, joint product or a joint service. Both partners remain as independent brands. Target is to strengthen both partner's brand image.

• Licensing

  Transfer of brand rights into another product category.

• Alliances 

  From co-operation to alliance - the long-term agreement to mutually work together.