Brand Co-operations
Brand Co-operation means the effective co-operation of at least two brand partners. Through the co-operation a high added value is generated for both participating partners and their respective customers. Through a win-win Situation and exploiting of synergies, available resources can efficiently be maximized.
One-to-One
Single Brand Promotions (Stand-Alone)
The mechanics:
- One promotion together with a second brand partner
- One defined target group
- Integration of a media partner possible
- Use of various communication channels wherever possible
Multi-Brand
Overview of the advantages:
- One central topic
- One defined target group
- Affine brand partners
- Associated media partners (print, TV, radio, online)
- Several, parallely used marketing instruments

