Since 2002 gateone organizes and hosts the Cooking Cup, one of Germany's largest and most successful hobby chef contests with yearly changing touristic destinations as well as suitable brand partners.
Our task was to develop a promotion that turned consumers into product creators and decision makers. Together with media and brand partners they were sent out into the world of cooking!
VOXTOURS, a popular travel magazine by German broadcaster VOX, called for action to become a California Reporter: participants needed to register on a branded online community where they were asked to put their abilities as travel reporter / blogger to the test. They have done this by solving predefined journalistic tasks. By using a combined system of user points by activity as well as a voting...
In order to increase purchase impuls during the months of summer, we have developed a loyalty promotion for Ferrero that offers collection stamps which could, in turn, be traded into access to amusement parks throughout Germany at a reduced entrance price.
On the Blu-ray and DVD launch of Pirates of the Caribbean III we called to action for an online video contest. Participants were asked to upload videos of themselves as pirates. The promotion site was directly embedded into German broadcaster Pro Sieben's web site. A voting mechanism allowed other users to vote for their favourite pirate video. The winners of the best videos where then sent to...
In a national contest, German pupils were asked to develop the script for an own film. A jury then selected the best script and that class was invited to Bavaria Film Studios near Munich to execute their script into a short movie. The final product was then presented during a large public launch party at a large cinema in Munich. Later, the film even made it to the Treviso Youth Film Festival!
For the Blu-ray and DVD launch of Rock it! - the German teen musical by Disney - we initiated a high-reach and target group affine co-operation with Sinalco, including a call to action on Sinalco's bottles and bottle racks.
Marketing of the touristic destination South Africa as adventure holiday through a multi brand promotion titled "South Africa Challenge": 10 selected teams travel to South Africa to report live about their adventures and impressions.
In a nation wide competition for schoolchildren two school classes could win the "flying classroom": a flight aboard Deutsche BA from Munich to Hamburg including a guided tour of Hamburgs airport and flight back to Munich. On board Deutsche BA's chief pilot couldn't resist to personally teach the kids all about why airplanes fly and simply won't fall from the skies!
